This article provides an analysis of policy-related issues associated with
the evaluation of interactive health communication (IHC) applications. Thes
e include an assessment of the current health and technology policy environ
ment pertinent to public (government, education, public health) and private
(medical care providers, purchasers, consumers, IHC developers) IHC stakeh
olders and discussion of issues likely to merit additional consideration by
these stakeholders in the future.