MARKETING LITERATURE-REVIEW

Authors
LEONARD M
Citation
M. Leonard, MARKETING LITERATURE-REVIEW, Journal of marketing, 61(2), 1997, pp. 79-91
Citations number
NO
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
61
Issue
2
Year of publication
1997
Pages
79 - 91
Database
ISI
SICI code
0022-2429(1997)61:2<79:ML>2.0.ZU;2-L