RELENTLESS - THE JAPANESE WAY OF MARKETING - JOHANSSON,JK

Authors
KOTABE M
Citation
M. Kotabe, RELENTLESS - THE JAPANESE WAY OF MARKETING - JOHANSSON,JK, Journal of marketing, 61(2), 1997, pp. 95-97
Citations number
2
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
61
Issue
2
Year of publication
1997
Pages
95 - 97
Database
ISI
SICI code
0022-2429(1997)61:2<95:R-TJWO>2.0.ZU;2-1