Authors
Citation
M. Grace et F. Stuart-wilson, Marketing for the slightly uncertain - Part 4: who are your customers?, BR DENT J, 1998, pp. 12-16
Categorie Soggetti
Dentistry/Oral Surgery & Medicine
Journal title
BRITISH DENTAL JOURNAL
ISSN journal
00070610
→ ACNP
Year of publication
1998
Supplement
S
Pages
12 - 16
Database
ISI
SICI code
0007-0610(199812):<12:MFTSU->2.0.ZU;2-C
Abstract
One of the key aims of marketing is to gather information, particularly fro
m those patients we have identified as the serfs of patients we wish to ret
ain and whom we would like more of in the practice.