An evolutionary economics perspective between technological innovation and
public policy is applied to analyse the relationships between technological
change, sustainable development and industrial competitiveness. This leads
us to emphasise the fundamental role that firm's strategies vis-a-vis the
endogenisation of technological change can play for giving effect to 'win-w
in' strategies. However, allowing industrial competition to become the only
factor determining 'win-win' strategies could lead to 'locked' technologic
al and social options being chosen which do not contribute to overall goals
of ecological, social and economic sustainability. For this reason we intr
oduce, as complements to competitiveness, the requirement of new forms of g
overnance in pursuit of ecological-economic sustainability. (C) 1998 Elsevi
er Science B.V. All rights reserved.