ENTREPRENEURIAL CREATIVITY THROUGH MOTIVATIONAL SYNERGY

This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to estab lish a new venture. Entrepreneurial creativity can be exhibited in est ablished organizations as well as in start-up firms. The central thesi s of this paper is that entrepreneurial creativity requires a combinat ion of intrinsic motivation and certain kinds of extrinsic motivation - a motivational synergy that results when strong levels of personal i nterest and involvement are combined with the promise of rewards that confirm competence, support skill development, and enable future achie vement.