Mate choice may play an important role in animal speciation. The haplochrom
ine cichlids of Lake Victoria are suitable to test this hypothesis. Diversi
ty in ecology, coloration and anatomy evolved in these fish faster than pos
tzygotic barriers to gene Bow, and little is known about how this diversity
is maintained. It was tested whether recognizable forms are selection-main
tained morphs or reproductively isolated species by investigating in the fi
eld reproductive timing, location of spawning sites, and mate choice behavi
our. There was a large interspecific overlap in timing of breeding and loca
tion of spawning sites, which was largest in members of the same genus. Beh
avioural mate choice of such closely related taxa was highly assortative, s
uch that it is likely that they are sexually isolated species and that dire
ct mate choice is the major force that directs gene flow and maintains form
diversity. The results differ from what is known about recent radiations o
f other lacustrine fish groups where speciation seems to be driven by diver
ging microhabitat preferences or diverging timing of reproduction, but are
in agreement with predictions from models of speciation by diverging mate p
references. (C) 1998 The Fisheries Society of the British Isles.