This article examines a public/private sector initiative instigated by Leed
s City Council to redress gender inequality in employment. If rises this in
dependent initiative, Opp2k, to assess the business case for equality of op
portunity in a post-feminist' context. It considers whether or not intended
outcomes will make a coherent attempt to redress structural inequality or
whether this is a response to demographic and economic trend's indicating i
ncreased demand for. female labour: finally it addresses the potential impa
ct of public/private par inn ships in implementing equal opportunities.