The association of socioeconomic variables with poor health status has been
,widely observed, if not rr ell understood, and cultural dimensions of soci
oeconomic differences have rarely been incorporated into research models. I
n this article, a cultural dimension of socioeconomic status is examined in
a Brazilian city through the use of ethnographic anti social survey techni
ques. It suggests that lifestyle, defined in terms of the relative ability
to accumulate consumer goods and the adoption of associated behaviors, is a
n important component of socioeconomic differences. Further research using
cultural consensus analysis, a structured ethnographic technique that may b
e used to study shared cultural knowledge, demonstrates significant consens
us regarding the definition of the successful lifestyle. Then, using that c
ulturally defined model of the successful lifestyle as the central tendency
, an individual-level measure of approximation to that lifestyle was develo
ped for a representative sample of 250 persons. This culturally defined mea
sure of lifestyle,cias inversely associated with arterial blood pressure (b
eta = -.216 p <.01), depressive symptoms (beta = -.236 p <.01), and globall
y perceived stress (beta = -.358, p <.01);furthermore, it absorbed the expl
ained variability in these outcomes that Is associated with conventional so
cioeconomic variables (occupation, education, income). For arterial pressur
e, cultural consonance explained almost 10 percent of the differences in bl
ood pressure between individuals;for the psychological outcome variables, c
ultural consonance explained between 10 percent and 20 percent of the diffe
rences between individuals. Finally, its statistical effects were independe
nt of other socioeconomic, dietary, anthropometric, and psychosocial variab
les, These results suggest that an individual's approximation to the cultur
al ideal of lifestyle, his or her "cultural consonance," mediates the obser
ved effects of socioeconomic variables on health status.