Intrinsic and extrinsic motivation in Internet usage

This study focuses on both intrinsic (i,e. perceived enjoyment) and extrins ic (i.e, perceived usefulness) motivation for the use of the Internet. An e lectronic Webpage survey was used to collect the data required for this stu dy. A total of 1370 usable responses were obtained. Results indicated that local Internet users used the Internet mainly because they perceived the In ternet to be more useful to their job tasks and secondarily, because it is enjoyable and easy to use. Findings demonstrated that while perceived usefu lness had consistently strong effects on all usage dimensions (frequency of Internet usage, daily Internet usage and diversity of Internet usage), per ceived ease of use and perceived enjoyment affected each specific usage dim ension differently. (C) 1998 Elsevier Science Ltd. All rights reserved.