Formulating hypotheses graphically in social research

This article explores the proposition that the appropriate use of suitable forms of graphic communication can improve the formulation and presentation of hypotheses in quantitative social science research. The creative nature of scientific diagrams is discussed and the technological advances in comp uter graphic media are seen as part of a 'visual revolution' which is marke dly changing not only the way we see things but also the way we think and d o things today. Brief historical views on the use of hypotheses and diagram matic languages in science are given. The restricted use of graphic communi cation tools in social research academic documents is discussed and the imp ortance of using well-designed data graphics in the production and transmis sion of scientific knowledge is highlighted. Hypotheses are conceptualised and their importance within social research is emphasised. A methodological approach for formulating hypotheses graphically is proposed based on the u se of three types of language: notation, statement (ordinary language) and diagram. Some criteria are suggested for the selection of diagram type depe ndent on the related variables. Several examples are given covering the dif ferent models proposed.