This paper characterizes the innovation strategy of manufacturing firms and
examines the relation between the innovation strategy and industry-, firm-
and innovation-specific characteristics using Belgian company data from th
e Eurostat Community Innovation Survey (CIS). In addition to important size
effects explaining innovation, we find that high perceived risks and costs
and low appropriability of innovations do not discourage innovation, but r
ather determine how the innovation sourcing strategy is chosen. With respec
t to the determinants of the decision of the innovative firm to produce tec
hnology itself (Make) or to source technology externally (Buy), we find tha
t small firms are more likely to restrict their innovation strategy to an e
xclusive make or buy strategy, while large firms are more likely to combine
both internal and external knowledge acquisition in their innovation strat
egy. After controlling for this size effect, companies for which internal i
nformation is an important source for innovation are less likely to source
exclusively, but rather combine internal and external sources of technology
. The strength of the appropriation regime and the internal organisational
resistance to change affect negatively the decision to source exclusively e
xternally. (C) 1999 Elsevier Science B.V. All rights reserved.