Flower-feeding insects may reduce the reproductive success of their host pl
ant in subtle ways that go beyond a direct reduction in gametes. Pollinator
s may respond to floral damage by visiting damaged plants at lower rates. F
ewer visitations to the plant may result in fewer flowers that receive poll
inator service and as a consequence lead to lower male and/or female reprod
uctive success. In a two-year study, we examined the direct effect of flowe
r predation by Meligethes rufimanus on the floral display of Isomeris arbor
ea, and the indirect effect of herbivory on pollinator behavior. Plants exp
osed to herbivore attack produced fewer functional inflorescences than plan
ts protected from herbivory. Undamaged flowers produced three times as much
nectar per flower as damaged flowers. Likewise, protected plants had over
twice as many anthers per flower as exposed plants. Pollinators responded b
y visiting damaged flowers less, and exposed plants had lower flower visita
tion rates than protected plants. Pollinators also visited patches of prote
cted plants more frequently than exposed patches. These results show that f
loral herbivory reduces pollinator service and thus may reduce reproductive
success indirectly, as well as through the direct consumption of viable ga
metes.