Targeting the lobbying effort: The importance of local government lobbying

Local government is subject to extensive lobbying, which is reasonable give n the greater importance of the local public sector in large welfare states . Most of the scholarly attention has been focused on lobbying at the natio nal level, often addressing the impact of interest groups on public policie s. This article discusses a decision-making model where interest groups opt imize their lobbying efforts given the way that different local governments and individual politicians respond to these activities. A number of propos itions are tested on the basis of data from Norwegian local government. Con trary to prior theorizing, we do not find that representatives seeking re-e lection are contacted more frequently by interest groups. Interest groups t arget their lobbying activities toward politicians who are members of the r elevant council committees, and they exert stronger pressure on members of the executive board and active representatives who perceive themselves as i nfluential. Inter-municipal differences are also of importance: The lobbyin g activities are more intensive where electoral participation is low and in the larger urban municipalities, while the size of legislatures and the st rength of the local political leadership affect lobbying efforts negatively . Interest groups tend to be more active in the richer local governments. T he demands of the residential population impact weakly on lobbying efforts.