Recent models of signaling have assumed that the expenditure required to en
sure detection of a display is negligible and have concentrated instead on
the costs that may be necessary to maintain honesty. Such models predict th
at individuals who share the same interests are likely to communicate using
"conspiratorial whispers," signals that are cheap and inconspicuous. Here,
I present a game-theoretical model of signal detection (in a noisy environ
ment, in the presence of potential eavesdroppers), which demonstrates that
the idea of conspiratorial whispers is far too simplistic. It is true that
in "cooperative" signaling systems (where signalers attempt to elicit respo
nses that are beneficial for receivers), signal cost is not required to mai
ntain honesty. However, some level of expenditure is still needed to ensure
that a signal is reliably detected. Moreover, there exists a conflict of i
nterest between signalers and receivers over the division of this expenditu
re. To predict the stable level of display in such cases, one needs to know
how this conflict of interest will be resolved. The model reveals that the
outcome may range from a whisper to a conspicuous and costly (though still
conspiratorial) display. The more closely related the receiver is to the s
ignaler, the greater the level of signal exaggeration that is expected-the
opposite prediction to that of honest signaling models.