A giant reawakens

Authors
Orr, D
Citation
D. Orr, A giant reawakens, FORBES, 163(2), 1999, pp. 52-54
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
163
Issue
2
Year of publication
1999
Pages
52 - 54
Database
ISI
SICI code
0015-6914(19990125)163:2<52:AGR>2.0.ZU;2-B
Abstract
Even Unilever, which sells $130 million in products a day, can lose sight o f its customers. Niall FitzGerald is getting back in touch.