The factor model is an important construct for both portfolio managers and
researchers in modern finance. For practitioners, factor model coefficients
are used to guide the construction of optimal portfolios. For academicians
, factor model parameters play a fundamental role in explaining equilibrium
asset prices and other market phenomena. This paper presents a hierarchica
l modeling procedure that can substantially improve the accuracy of factor
model parameter estimates through incorporation of cross-sectional informat
ion. It is shown that this improvement in parameter estimation accuracy tra
nslates into substantial improvement in portfolio performance. Expressions
are derived that characterize the sensitivity of portfolio performance to p
arameter estimation error. Evidence with NYSE data suggests that the hierar
chical estimation technique leads to superior out-of-sample portfolio perfo
rmance when compared to alternative estimation approaches.