We present a model delineating the influence of national culture and organi
zational culture/structure on the effectiveness of total quality management
(TQM) implementation. Researchers can use this model to examine further co
nnections between contextual variables and TQM success. Practitioners cart
identify the expected success of TQM programmes in their company, and use t
he four-step proactive approach to diagnose and change the company's cultur
e and structure.