The rapid pace of change under way in America's colleges and universities h
as sparked a wide-ranging and often heated public debate about the social r
ole and responsibilities of higher education in American society. From smal
l private liberal arts colleges in economically distressed urban areas to s
tate-supported land-grant and research institutions, schools nationwide are
taking these challenges head-on often with government, corporate, or found
ation collaboration and support. Yet, the national debate has too often ove
rlooked and thus not benefited from the proactive and innovative ways that
a growing number of colleges and universities are responding to these chall
enges. This article reviews the broad social, economic, and political trend
s that are reshaping higher education and introduces the two-issue series o
f American Behavioral Scientist dedicated to analyzing a cross-section of t
hese innovative institutional and pedagogical endeavors and considering the
ir potential for reorienting the traditional teaching, research, and servic
e missions of colleges and universities.