The paper analyses value change in Croatia, a country that has undergone ma
jor political, social, and economic changes since 1990. The instrument used
was the Work Importance Study (WIS) Values Scale, a multiscale, Likert-typ
e instrument providing for the assessment of 19 values. In November 1993, t
he Values Scale was administered to 446 secondary-school students in Zagreb
. These data are compared with the 1983 data for 949 secondary-school stude
nts from Croatia. In spring 1994, the Values Scale was administered to 298
university students from various departments. These data are compared with
the 1983 data for 348 university students of similar departmental compositi
on. The 1983-1993/94 comparison showed that two groups of values changed si
gnificantly in both groups of students: utilitarian values and individualis
tic values increased in importance. An attempt has been made to interpret t
he changes in the light of the present socio-economic situation in Croatia.
The implications for the general problem of durability of psychosocial phe
nomena are also discussed.