Feasibility and marketing studies of health sciences librarianship education programs

The University of North Carolina at Chapel Hill evaluated five curricular m odels designed to improve education for health sciences librarianship. Thre e of the models enhanced existing degree and certificate programs, and two were new programs for working information professionals. Models were develo ped with input from experts and a Delphi study; the marketability of the mo dels was tested through surveys of potential students and employers; and re commendations were made as a guide to implementation. The results demonstra ted a demand for more specialized curricula and for retraining opportunitie s. Marketing data showed a strong interest from potential students in a spe cialized master's degree, and mid-career professionals indicated an interes t in postmaster's programs that provided the ability to maintain employment .