Many classic analyses of stigmatization assume that negative images and ste
reotypes are internalized, resulting in stable low self-esteem in the stigm
atized across many situations. I argue here that the self-esteem of the sti
gmatized is constructed in the situation and depends on both the collective
representations, or shared meanings, that people bring with them to the si
tuation and features of the situation that make those collective representa
tions relevant or irrelevant when evaluating the self. Thus, self-esteem in
the stigmatized may be higher, lower, or the same as self-esteem in the no
nstigmatized, and it may change from situation to situation if the collecti
ve representations that are relevant in those situations differ. Previous r
esearch consistent with this perspective is reviewed and implications of th
is analysis for the study of social stigma, and group differences more gene
rally, are considered, (C) 1999 Academic Press.