If Aristotle ran General Motors: The new soul of business

Authors
Iacobucci, D
Citation
D. Iacobucci, If Aristotle ran General Motors: The new soul of business, J MARKET, 63(1), 1999, pp. 123-126
Citations number
12
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING
ISSN journal
00222429 → ACNP
Volume
63
Issue
1
Year of publication
1999
Pages
123 - 126
Database
ISI
SICI code
0022-2429(199901)63:1<123:IARGMT>2.0.ZU;2-Y