In aqueous mixed media containing DMSO in fractions by volume above 0.50 th
e cation radical of heptyl viologen (HV.+) can be absorbed in two different
orientations on a mercury electrode. Thus, the cation radical can take a p
lanar conformation relative to the surface; however, depending on the appli
ed potential, it can reorient itself to adopt a different conformation wher
e the bipyridine group lies normal to or at an angle with the electrode. In
this work, the reorientation was found to take place via a two-dimensional
phase transition mechanism. The experimental conditions under which the ph
enomenon occurs are analyzed.