Roediger and McDermott (1995) rejuvenated interest in Deese's (1959) paradi
gm for producing reliable intrusions and false alarms. Using this paradigm
in three experiments, we demonstrated that visual study presentation dramat
ically reduces the rate of false memories. Only auditory study presentation
resulted in equal production of studied and critical items. Correct recall
and recognition were unaffected. The suggestion that visual presentation p
rovides a means for discriminating between false and true memories was supp
orted by Experiment 3: Pleasantness rating of study items significantly red
uced the creation of false memories regardless of modality.