The characteristic features of hydrophobically-modified polyacrylamides (HM
PAM) prepared by a micellar polymerization technique are reviewed. This met
hod of synthesis leads to copolymers in which the hydrophobic units are ran
domly distributed as small blocks in the acrylamide backbone. Special empha
sis is put on the improvement of the technique so that well characterized a
nd homogeneous samples are synthesized. The effect of the various parameter
s controlling the rheological behavior of HMPAM is thoroughly analyzed. In
particular, it is shown that a determining factor for a good thickening abi
lity is the copolymer microstructure, i.e. the hydrophobe distribution. Som
e recent advances are presented towards a better understanding of the assoc
iation structure, thus allowing the design of tailored materials with good
controllable rheological properties. (C) 1999 Elsevier Science B.V. All rig
hts reserved.