An important issue in the dynamics of directly transmitted microparasites i
s the relationship between infection probability and host density. We use m
odels and extensive spatio-temporal data for the incidence of measles to ex
amine evidence for spatial heterogeneity in transmission probability, in te
rms of urban-rural hierarchies in infection rate. Pre-vaccination measles d
ata for England and Wales show strong evidence for urban-rural heterogeneit
ies in infection rate - the proportion of urban cases rises significantly b
efore major epidemics. The model shows that this effect is consistent with
a higher infection rate in large cities, though small towns have epidemic c
haracteristics intermediate between town and country. Surprisingly, urban a
nd rural areas of the same population size have a similar propensity for lo
cal extinction of infection. A spatial map of urban-rural correlations reve
als complex regional patterns of synchronization of towns and cities. The h
ierarchical heterogeneities in infection persist into the vaccine era; thei
r implications for disease persistence and control are discussed.