Verbal style in presidential advertising: Computer analysis of the 1996 campaign spots

Authors
Ballotti, RJ
Citation
Rj. Ballotti, Verbal style in presidential advertising: Computer analysis of the 1996 campaign spots, LEA COMMUN, 1999, pp. 223-232
Categorie Soggetti
Current Book Contents
Journal title
ELECTRONIC ELECTION → ACNP
Year of publication
1999
Pages
223 - 232
Database
ISI
SICI code