The framework here is a dispute with a narrow semantic conception of inform
ation, in which the role of the knowing subject is typically over-estimated
. The author instead recommends a distinction between two basic kinds of in
formation - natural information and cultural information. Within both these
kinds the traditional division between structural and semantic information
is then made. A priori genetic information, which is demonstrably onticall
y constitutive, is considered to be the typical structural information of l
iving systems. A posteriori epigenetic information, which in animal-life pl
ays a communicative and cognitive role, is considered to be the semantic, n
euronal information of living systems. Semantical and structural socio-cult
ural information, which only when combined produce a cultural system, are d
erived from the development of natural neuronal information. It is then obs
erved how from ordinary human knowledge of the world and from interpersonal
communication, a new ontically constitutive information, unknown to nature
, arises - the genome of culture. It is observed that this happens in two w
ays - directly and indirectly. As an example of a direct path to the ontica
l creativity of culture the development of technology is given. An example
of an indirect path is the organisational development of the hunter-gather
neolithic culture. The author, with a view to the positive resolution of ec
ological conflict, gives special attention to the specific content of socio
-culture information, with its inadequacy for the structure of nature. The
impoverished content of socio-cultural information, which is one of the cau
ses of the counter-natural orientation of culture, is derived from the fact
that the object of that information is a phylogenetically deformed appeara
nce of reality - a mere fragment of the explicative order processed by the
senses and by reason. In conclusion we are reminded of the complications wh
ich the acceptance of more adequate, "biophilous" information in contempora
ry counter-natural cultural systems would bring about.