Nicotine, an inducible defense in a number of Nicotiana species, exemplifie
s adaptive phenotypic plasticity. The mechanisms responsible for its produc
tion are reviewed, and the induced character states are characterized allom
etrically in order to understand how inducibility changes over ontogeny res
ponds to environmental variables that influence plant growth, and to relate
inducible production to plant fitness correlates. The empirical evidence f
or fitness costs and benefits of inducible nicotine production are consider
ed, and the physiological and ecological mechanisms potentially responsible
for the costs are considered. An intimate understanding of the plant's nat
ural history is an essential prerequisite to understanding these costs and
benefits. Inducible nicotine production is just one of many traits that are
altered after herbivore attack, and the cost-benefit model provides a valu
able heuristic framework in which to understand the selective factors respo
nsible for the maintenance of inducibly expressed traits.