Medical savings accounts (MSAs) belong to a larger class of incentive-based
health care plans. Using a model that allows the consumer to invest in hea
lthy activities, we examine the efficiency properties of incentive plans an
d compare them to traditional full-coverage and deductible plans, under bot
h experience rating and community rating. The model also is extended to inc
lude utilization of preventive health care. Properly constructed incentive
plans have the capacity to induce socially efficient levels of healthy acti
vities and preventive care, raising the expected wealth of consumers withou
t reducing insurers' profits.