We discuss ways in which the social environment as individual inhabits may
have influenced, and continues to influence, the lift history patterns it f
ollows. We argue that the social context in which a life history is express
ed has the potential to influence the evolution of that life history in fou
r distinct ways, and that these may not always have been fully considered i
n classic life history theory. First, conflicts of interest are frequent wh
en non-clonal organisms interact. and this is particularly true for reprodu
ction, where conflicts between the sexes and between parents and offspring
have numerous potential impacts on life histories. Second, the occurrence o
f frequency- and density-dependent selection arising from social interactio
ns can have important consequences for predicting the evolutionary trajecto
ries of life histories. Third, research in sexual selection has often been
free of a life-history perspective: combining the two has the potential to
offer interesting insights into the process of sexual selection and the evo
lution of sexual ornamentation, Finally, we illustrate some of the more dra
matic outcomes of these factors for life history evolution by discussing th
e evolution and maintenance of within population polymorphisms in life hist
ories. An appreciation of the roles of social interactions may provide a so
lution to some long-standing questions in life-history research, such as ho
w high levels of additive genetic variance for traits closely related to fi
tness are maintained.