We initiate a systematic local study of singular Levi-flat real analytic hy
persurfaces, concentrating on the simplest nontrivial case of quadratic sin
gularities. We classify the possible tangent cones to such hypersurfaces an
d prove the existence and convergence of a rigid normal form in the case of
generic (Morse) singularities. We also characterize when such a hypersurfa
ce is defined by the vanishing of the real part of a holomorphic function.
The main technique is to control the behavior of the homorphic Segre variet
ies contained in such a hypersurface. Finally, we show that not every such
singular hypersurface can be defined by the vanishing of the real part of a
holomorphic or meromorphic function, and give a necessary condition for su
ch a hypersurface to be equivalent to an algebraic one.