It is demonstrated that the velocity shear, intrinsic to the e(+)e(-)
plasma present in the pulsar magnetosphere, can efficiently convert th
e nonescaping longitudinal Langmuir waves (produced by some kind of a
beam or stream instability) into propagating (escaping) electromagneti
c waves. It is suggested that this shear-induced transformation may be
the basic mechanism needed for the eventual generation of the observe
d pulsar radio emission.