Current socioecological models suggest that the structure of female-bonded
primate groups is predicated on the need for coalitionary support in compet
itive interactions. Social grooming is thought to be the means by which fem
ales ensure support from other individuals, either by the direct exchange o
f grooming for aid or by using grooming as a means of strengthening social
bonds. Since these relationships are valuable, they must be regularly servi
ced and must be repaired if they become damaged. We question this position
and show that empirical evidence to support these theoretical arguments is
lacking. We then go on to present a new framework in which the inconsistenc
ies regarding grooming and relationship negotiation are interpreted in the
context of individual decision-making processes. In this framework, primate
groups represent biological markets in which individuals either trade groo
ming in a reciprocal manner for the direct benefits that grooming itself of
fers, or exchange it for tolerance by more powerful animals. A number of te
stable predictions are derived from this hypotheses. The need for socioecol
ogical studies to focus on the dynamics of individual relationships rather
than using summary measures is emphasized since only a detailed knowledge o
f serial interaction will provide the key to understanding the complexities
of individual decision-making processes.