Recent research in the area of stimulus-preference assessment has progressi
vely improved the accuracy and efficiency of this technology for predicting
reinforcer potency. One way to potentially improve the efficiency of the p
rocedure might be to use pictorial representations of stimuli in the assess
ment rather than the stimuli themselves. To determine the feasibility of us
ing pictorial stimuli in preference assessments, multiple-stimulus preferen
ce assessments were conducted with two adults diagnosed with mental retarda
tion using both tangible stimuli and pictorial cards representing these sam
e stimuli. The tangibles stimulus assessment produced greater variations in
selection percentages than the pictorial assessment. Subsequent reinforcer
assessments confirmed that stimuli predicted by the tangibles assessment w
ere more potent reinforcers than those predicted by the pictorial assessmen
t. The results are discussed in the context of improving stimulus-preferenc
e assessment technology (C) 1999 Elsevier Science Ltd.