This study compared the efficiency of two low-cost interventions for physic
al activity adoption. Sedentary (N = 194) adults recruited through newspape
r advertisements were randomised to receive either a motivationally-matched
, individually-tailored intervention (IT) or a standard self-help intervent
ion (ST). Assessments and interventions were delivered by repeated mailings
at baseline, one, two, three, and six months. Participants were assessed r
egarding current physical activity behavior, motivational readiness to adop
t regular physical activity, and psychological constructs associated with p
hysical activity participation (e.g. self-efficacy, decisional balance). Re
peated measures analyses of variance (ANOVAs) revealed significant increase
s in physical activity participation between baseline and six months for bo
th groups with a significantly greater increase among IT participants. The
IT group outperformed the ST group on all primary outcome measures: (a) min
utes of physical activity per week, (b) reaching Centers for Disease Contro
l and American College of Sports Medicine (CDC/ACSM) recommended minimum ph
ysical activity criteria, and (c) achieving the Action stage of motivationa
l readiness for physical activity adoption. Both groups showed significant
improvement between baseline and six months on the psychological constructs
associated with physical activity adoption (e.g. self-efficacy), with no s
ignificant differences observed between the treatment groups. Utilizing com
puter expert systems and self-help manuals to provide individually-tailored
, motivationally-matched interventions appears to be an effective, low-cost
approach for enhancing physical activity participation in the community.