This paper studies the provision of environmental quality in an imperfectly
competitive market. It uses a vertical differentiation model in which the
free entry equilibrium results in an under-provision of quality. The follow
ing main results are obtained, First, a commodity tax may have a significan
t impact on the market structure: in this setting it tends to increase the
number of active firms. Second, through its impact on market structure, a c
ommodity tax may be welfare-improving, even though quality creates a positi
ve externality. Third, a commodity tax may bring about an equilibrium that
is arbitrarily close to a Pareto-efficient allocation. (C) 1999 Elsevier Sc
ience B.V. All rights reserved.