Effects of televised safety models on children's risk taking and hazard identification

Objective: To examine effects of televised safety models on children's will ingness to take physical risks and their ability to identify injury hazards in common situations. Methods: Sixty children, between the ages of five and eight years, were exp osed to one of three TV stimulus programs: (1) a safety educational videota pe, in which actors engaged in dangerous behavior, suffered injuries, and t hen enacted alternative safe behaviors; (2) an animated cartoon, which port rayed characters engaged in safety behaviors incidental to the main story l ine; or (3) the same cartoon program edited to omit the scenes depicting sa fety behavior. Children's willingness to take physical risks was measured b efore and after the TV stimulus by a series of pictorial child-relevant sce narios in which they could indicate the level of risk they would take. They also completed pretest and posttest measures of hazard identification, in which they were to identify injury hazards in several pictorial scenarios. Results: Exposure to the safety educational videotape decreased children's willingness to take physical risks and increased their identification of in jury hazards. Exposure to the animated cartoon with incidental safety compo nents did not affect risk taking, but did increase ability to identify haza rds. Conclusions: Findings are interpreted as evidence of observational learning and priming of thematically related knowledge by the television stimuli. I mplications for safety educational curricula are discussed.