Excitation and emission fluorescence spectra of 2-naphthol and 2-methoxynap
hthalene were measured in a series of pure solvents. The spectral shifts ar
e correlated by the Kamlet-Taft parameters (pi*, beta, and alpha). As judge
d from the pi* dependence, both molecules have a negligibly small dipole mo
ment in their ground electronic state, which increases in the excited (S-1)
state. However, the majority of the Stokes shift is due to hydrogen-bondin
g rather than to dipole-dipole interactions. By comparing the shifts for th
e two compounds, it is demonstrated that the beta dependence in 2-naphthol
is due exclusively to a hydrogen bond donated from its hydroxylic hydrogen
atom to the solvent. This bond becomes stronger upon excitation and hence p
roduces a bathochromic shift. We find a dependence only in the excitation s
pectrum, indicating that protic solvents stabilize the ground state by dona
ting a hydrogen bond to the hydroxylic oxygen. This bond breaks following e
xcitation to S-1 but re-forms following proton transfer.