Organizational decision making with similar alternatives

The role of the dominance criterion in organizational decision making was e xamined. Fifty-two participants were administered questionnaires containing four pairs of alternative gambles. The participants were asked to choose t heir preferred gamble in each pair. All of the pairs of gambles were equiva lent and were presented in increasing order of masked dominance. Results in dicated that individuals are less likely to use the dominance criterion as dominance between alternatives is increasingly masked. In addition, the res ults are consistent with a hypothesized comparison heuristic of choosing th e alternative with a larger number of preferred outcomes.