Many molecular studies describe how components of the proximal promoter aff
ect transcriptional processes. However, these studies do not account for th
e likely effects of distant enhancers or chromatin structure, and thus it i
s difficult to conclude that the sequence variation in proximal promoters a
cts to modulate transcription in the natural context of the whole genome. T
his problem, the biological importance of proximal promoter sequence variat
ion, can be addressed using a combination of molecular and evolutionary ana
lyses. Provided here are molecular and evolutionary analyses of the variati
on in promoter function and sequence within and between populations of Fund
ulus heteroclitus for the lactate dehydrogenase-B (Ldh-B) proximal promoter
. Approximately one third of the Ldh-B proximal promoter contains intersper
sed regions that are functionally important: (1) they bind transcription fa
ctors in vivo, (2) they effect a change in transcription as assayed by tran
sient transfection into two different fish cell lines, and (3) they bind pu
rified transcription factors in vitro. Evolutionary analyses that compare s
equence variation in these functional regions versus the nonfunctional regi
ons indicate that the changes in the Ldh-B proximal promoter sequences are
due to directional selection. Thus, the Ldh-B proximal promoter sequence va
riations that affect transcriptional processes constitute a phenotypic chan
ge that is subject to natural selection, suggesting that proximal promoter
sequence variation affects transcription in the natural context of the whol
e genome.