In this paper we respond to the criticisms of Provenza er al. (1998) that o
ur framework of learning and feeding motivation (Day ct al. 1998) resorts t
o higher-order goals, which cannot be falsified by experimentation. We asse
rt that in order to be able to predict the feeding behaviour of animals we
first need to understand what they are trying to achieve (i.e. invoke teleo
nomy). We then detail our framework in such terms that one could envisage e
xperiments that could quantitatively test its predictions. We contend that
the framework of 'the self-organization of behaviour' proposed by Provenza
ct al. (1998) cannot lead to such quantitative predictions, since it is inv
oked to describe feeding behaviour of animals a posteriori. It is our own d
esire, by contrast, to assess feeding behaviour a priori, which leads us to
propose and defend our framework of learning and feeding motivation.