About 150 studies exist in print, examining the use of self modeling (mostl
y in the video medium) in a variety of training and therapeutic application
s. Evidently, two lines of thoughts have driven the development of these ap
plications: (a) an extension of peer modeling or (b) a description of perso
nal success. Studies report self-modeling interventions for physical skills
(rehabilitation, sports), academic and vocational issues, communication, a
nd personal and social adjustment. A wide range of ages (toddler to grandpa
rent) and diverse developmental conditions have been addressed. The most fr
uitful applications may be those that emphasize the image of future success
-skills not previously attained and adaptive responses to a challenging con
text. Rather than examine efficacy related to target "problems," this revie
w identifies categories of application made possible by current knowledge a
nd technology (e.g., use of hidden supports, selectively editing low-freque
ncy behaviors). Seven such categories are identified and illustrated with d
escriptions of interventions. The evidence is used to argue for the recogni
tion of learning from the observation of one's own successful or adaptive b
ehavior (or images of it) as a mechanism in its own right.