Following a critique of the 1990 decennial census procedures, we conducted
a field study among low-income, inner-city residents in 1991 to examine how
they conceptualized and managed the civic task of census response. Interpr
etations about the purpose and meaning of the census, about commitment to t
he task, and about connection to government, singly and together with liter
acy skills (e.g., reading and general literacy competence), were associated
with errors that are not detectable by evaluative methodologies used regul
arly by the Census Bureau. The validity and reliability of census data, and
possibly other self-administered survey research, will be increased by gre
ater use of knowledge about both interpretation and literacy skills in form
ulating data collection procedures.