Decisions made by individual landowners and public land managers can have a
significant impact on the rates of ecological change. Interdisciplinary co
operation is desirable if economists and ecologists are to correctly interp
ret the impacts of individual choices for landscape management. This paper
reports results from two studies of the residents of North Carolina which c
ontrast individual preferences for utilitarian forest benefits and financia
l returns with less tangible benefits of forest amenities and ecosystem sta
bility. One study reports preliminary findings from a forest-benefit mail s
urvey on the Nantahala and Pisgah National Forests; the second study presen
ts an analysis of harvest decisions by private landowners. Economic methods
pertinent to valuation of environmental goods are briefly considered. Indi
vidual behavior is described which suggests that segments of the public rec
ognize welfare benefits specifically from forest amenities, and from 'natur
al' production of environmental goods and services. The two studies suggest
how economic tools may be extended to help quantify complex social and bio
logical Values associated with ecological processes. (C) 1999 Elsevier Scie
nce B.V. All rights reserved.