Managing the quality effort in a health care setting: An application

Recent marketplace realities and trends have forced health care institution s to adapt strategic orientations that stress a customer focus. Central to such strategic orientations is the effective utilization of service quality practices and philosophies. Toward that end, this research offers health c are institutions an affordable methodology. A real-life application of the rapid assessment methodology (RAM) in a health cave operational setting is presented. Finally, a framework to guide the implementation of the RAM meth odology is outlined and explored.