Drug addicts in general can be distinguished from nonaddicts by their affec
tive and physiological and craving responses to drug-related cues. The purp
ose oi this study was to examine similar affective, physiological, and beha
vioral variables in chocolate "addicts" and control subjects. Method: Sixte
en addicts and 75 control subjects took part in two laboratory experiments
in which their heart rate, salivation, and self-reported responses were mea
sured. Results: In the presence of external chocolate cues, chocolate addic
ts were more aroused, reported greater cravings, experienced more negative
affect, and also ate more chocolate than control subjects. Self-report meas
ures on eating attitudes and behavior, body image, and depression confirmed
that a relationship exists between "chocolate addiction" and problem eatin
g. Chocolate addicts showed more aberrant eating behaviors and attitudes th
an controls, and were also significantly more depressed. Discussion: Chocol
ate addicts may be considered to be a parallel with addicts generally, beca
use they differ from controls in craving for chocolate, eating behavior, an
d psychopathology (in respect of eating and affect). (C) 1999 by John Wiley
& Sons, Inc.