Nurse practitioners (NPs) are key primary care providers in health care ref
orm. The purpose of this paper is to discuss discounting, a social problem
for NPs discovered in this grounded theory study. Discounting refers to beh
aviours directed towards NPs that they perceived as degrading, Data collect
ion included open-ended, in-depth interviews on the nature of NP practice w
ith 23 NPs, and 10 key members representing the Florida State Board of Nurs
ing, Florida Nurses Association, American Nurses Association, and National
Council of State Boards of Nursing. Excerpts that illuminated discounting w
ere obtained from field notes about organizational documents, state legisla
tive committee hearings, and professional NP association meetings. Data ana
lysis using the grounded theory method revealed that NPs in this study stru
ggled to establish their roles from a position of marginality in a context
of conflict and negativity. NPs were subjected to social psychological and
social structural discounting, This research serves to raise the consciousn
ess of NPs with the hope that such awareness will facilitate personal and g
roup action to combat discounting in their daily work and at local, state a
nd national levels.