The effectiveness of group discussions as a method of modifying previous at
titudes was analyzed. Two experimental studies tested whether individuals w
ho were members of discussion groups produced more arguments than individua
ls who were not members of such groups. The studies also examined whether a
ttitude changes were stronger among participants exposed to group discussio
ns and the mechanisms through which such attitude changes take place. In th
e first study, 310 Spanish psychology students were assigned to either 1 of
2 discussion groups or a control group. Results showed that the impact of
group production on the individual cognitive sphere mediated the effects of
group discussion on the individual's attitude change. A total of 107 Spani
sh psychology students participated in Study 2. The results showed that aft
er 1 week individual members of discussion groups were able to produce more
arguments in the same direction and that the group as a unit was more crea
tive than its individual members.